State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · April 2025

Top 5 iOS Horror Games in the US: Q1 2025 Performance

Explore the performance trends of the top 5 horror games on iOS in the US during Q1 2025, with insights from Sensor Tower.

Top 5 iOS Horror Games in the US: Q1 2025 Performance

In the first quarter of 2025, the top horror games on iOS in the United States exhibited varied performance trends across downloads, revenue, and active users. Here's a closer look at these games, with data insights provided by Sensor Tower.

Identity V from NetEase Games saw fluctuations in its weekly revenue, peaking at around $326K in mid-March. The game's weekly downloads remained relatively stable, hovering around the 6K mark, while weekly active users gradually decreased from approximately 66.9K to 48.9K by the end of March.

Mystery Matters: Match & Crime by Playrix experienced a decline in both revenue and active users over the quarter. Weekly revenue started at approximately $187K and fell to about $136K, while active users dropped significantly from 47.8K to 14.3K. Downloads showed a similar downward trend, beginning at 6.2K and reducing to 4.6K.

Game of Vampires: Twilight Sun from Dream Plus had an interesting pattern, with revenue peaking twice, reaching nearly $194K in early March. Weekly downloads were fairly consistent, averaging around 6K, and active users maintained a stable range, ending the quarter at approximately 49.6K.

Tokyo Debunker by ZigZaGame Inc. saw an impressive spike in downloads in late January, reaching nearly 35K, which coincided with a peak in active users at around 50K. Revenue, however, remained more moderate, peaking at around $59K in early February.

Lastly, Tokyo Ghoul · Break the Chains from Funcat Games Limited experienced a decline in weekly downloads and active users throughout the quarter. Revenue peaked at about $75K at the start of the quarter, but fell sharply, ending at approximately $14.5K.

For further insights and detailed data on app performance, Sensor Tower provides comprehensive analytics and reports.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025