AI Insights · Timothy · April 2025
Top 5 iOS Horror Games in the US: Q1 2025 Performance
Explore the performance trends of the top 5 horror games on iOS in the US during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top horror games on iOS in the United States exhibited varied performance trends across downloads, revenue, and active users. Here's a closer look at these games, with data insights provided by Sensor Tower.
Identity V from NetEase Games saw fluctuations in its weekly revenue, peaking at around $326K in mid-March. The game's weekly downloads remained relatively stable, hovering around the 6K mark, while weekly active users gradually decreased from approximately 66.9K to 48.9K by the end of March.
Mystery Matters: Match & Crime by Playrix experienced a decline in both revenue and active users over the quarter. Weekly revenue started at approximately $187K and fell to about $136K, while active users dropped significantly from 47.8K to 14.3K. Downloads showed a similar downward trend, beginning at 6.2K and reducing to 4.6K.
Game of Vampires: Twilight Sun from Dream Plus had an interesting pattern, with revenue peaking twice, reaching nearly $194K in early March. Weekly downloads were fairly consistent, averaging around 6K, and active users maintained a stable range, ending the quarter at approximately 49.6K.
Tokyo Debunker by ZigZaGame Inc. saw an impressive spike in downloads in late January, reaching nearly 35K, which coincided with a peak in active users at around 50K. Revenue, however, remained more moderate, peaking at around $59K in early February.
Lastly, Tokyo Ghoul · Break the Chains from Funcat Games Limited experienced a decline in weekly downloads and active users throughout the quarter. Revenue peaked at about $75K at the start of the quarter, but fell sharply, ending at approximately $14.5K.
For further insights and detailed data on app performance, Sensor Tower provides comprehensive analytics and reports.